Vanessa's career began in the heart of Caribbean business — leading sales and marketing across Curaçao, Aruba, and beyond for major brands. Over nearly two decades, she built deep expertise in regional marketing, logistics, and brand strategy across 11 Caribbean islands. Along the way, she noticed the same gap everywhere: businesses had no single partner who could take them from brand vision all the way to a fully uniformed, consistent team. That realization became her purpose.
With nearly two decades of hands-on experience in brand strategy, regional marketing, and business development, Vanessa had seen firsthand what businesses were missing. In 2017, she launched PressPlay with a clear mission — to be the one partner businesses could turn to for everything branding, from digital identity and visual design all the way to custom workwear and uniforms. No more juggling multiple suppliers. No more inconsistent results. Just one trusted partner, end to end.
From her base in Aruba, Vanessa now leads PressPlay across the Caribbean and beyond — serving hospitality, corporate, security, restaurant, and industrial clients worldwide. With over 1,000 projects completed and more than 15,000 uniforms delivered globally, PressPlay has become exactly what she set out to build: the partner businesses call when they want their brand to show up — in every room, on every team member, on every island.
